You’ve finally found it…

This my  friends is the Ultimate Resource designed for those unfamiliar with my coaching systems or online marketing in general— and for all of you who may just want a refresher (and maybe a little kick in the butt to remind you to focus on the right to-dos)!

It’s time to do something that STICKS and start building that empire. I’m here to help get the ball rolling on massively successful RESULTS.

But like any great journey, you can’t start without first having a ROADMAP.

I know how overwhelming all this “online stuff” can be  (email marketing, sales funnels, social media marketing, magnets magnets, techy overwhelm), so I’ve created this guide to be your step by step walkthrough.

*If you’re planning on launching your online business soon, then you’re gonna wanna swipe my 60 Day Launch Planner (this badboy also includes my entire process for a new program creation)



It is THE game-plan.

It is THE ANSWER to all of you whom have been thinking…. 

“I don’t know where the heck to start” “

“‘I'm so freakin’ overwhelmed” 

“I’m behind the social media bandwagon and I don’t have a gazzilion followers” 

“Ugh all this Techy stuff online is beyond me”.

This page is the solution to your “STUCK-NESS”.

You see — here is the truth — all professionals who are interested in growing their brands and business are at various levels of STUCK.

There’s just so much to learn and even more to do.

And you already know that the biggest challenge of all is just knowing what the BEEEEEP to do. 

Let me guess…

When it comes to launching your online business and successful brand…

You kinda just wish someone would get into your head, see your vision, understand your ideas and just tell you what the heck your steps are to making it happen?!?!?! 


Well… you’re here now. I spend all my days as a business coach and mentor to modern day entrepreneurs just like you.

I created this page  to help you – master all this “online marketing stuff.” 

And by “STUFF” I  mean…



I know SYSTEM isn’t exactly the sexiest word…

But I tell ya…when those systems start making insane profits while you’re making mega impact with your coaching… they become extremely freakin’ sexy fast.

I want you to drop the “trying” nonsense from your world.

You’re not just another  ___(insert your profession)____  who is trying to build a business online….

Who is hoping to maybe one day be profitable….

Who will maybe figure this all out one day…

I need you to be on a god damn mission with me.

A mission to build a REAL BUSINESS.

YES…a business with systems!


Read this page carefully. 

Read it multiple times and commit it to memory.

This is not the kinda stuff you can expect to just figure out on your own.

This is definitely NOT the stuff they teach you when you get certified in whatever industry you’re in.

This IS however, the stuff that those who are actually profitable as coaches and service providers are implementing into their business.


As an Online Entrepreneur (which you are if you’re trying to leverage online and social media channels to reach potential customers/clients) you must know that there is ZERO chance your business will work without real systems in place.


This is your step-by-step roadmap, so bookmark this page so you can reference it often.

As a brand and business coach to online entrepreneurs, it is my ultimate mission that you understand this system (which is unfortunately something 95% of your industry peers don’t even know about). Ready?




Your Big Goal is to launch your business and the best way is to start looking at your business as a series of “projects”.

i want you to go through this blog post knowing that the goal is to LAUNCH an offer. once you've launched one offer you can duplicate this process to launch offer after offer #LikeABoss







Bookmark this page. Stay a while. Take Action.

I’m about to reveal the EXACT process I’ve used to build my own online empire. And this system hasn’t just worked for me, this is the same system my students and clients are implementing in multiple niche markets including

I have personally spent thousands of dollars and countless hours creating, refining and perfecting this FORMULA and its been tested on Coaches, Experts & Professionals across all industries including…
✔ Fitness, Health & Wellness
✔ Self- Help and Improvement
✔ Business Coaches
✔ MLM, Network Marketers + Direct Sales
✔ Holistic Nutritionists
✔ Chiro, Physio + Massage Therapists
Because I wanted to be 100% sure, that it worked in every niche without being ‘internet famous’, 
And it does.



… just to name a few.

Let's dive in…



 Identify who your audience is. You need to know WHO you're in business for.  What are their pain-points and where they are hanging out (both offline and online)?


As an expert, your goal is not to just identify what your customers are looking for.

You must identify what is really going on.

What are they really going through?

And I'm not talking about the basics here. For example, if you're in the fitness/health industry…saying your audience wants to  “lose weight” or they want to “improve their energy”  is not good enough.

What I am talking about is the real stuff. 

This is where you get to know your audience intimately.

Once you have their needs identified, use your expertise, creativity, and ambition to meet them in ways your customers could have never imagined. So your first step is to truly identify the need you want to fill for your ideal customer. Consider what you’re trying to accomplish with your services.

REMEMBER: Buying is an emotional decision! If you do not tap into the emotion of your prospects, you will have a hard time selling them anything.

Once you have the leads (emails inside your email service provider), it’s time to (slowly) sell them something.

This is where you design the offer (programs and/or services) that is right for YOU and most appropriate for your dream clients.

There are several things to consider when deciding what type of offer is best for you given what you have now and where you want to go.  

Build around Transformations: Remember, your services do not have to solve absolutely everything that your avatar is going through, even when you feel you have all the solutions. You can break it up into a set of specific transformations or services.  

Design around Results: It’s best to reverse engineer the experience of your services or practice based on what you feel authentically makes sense in the best interest of your clients and their results. With this in mind you can consider what it will take for them to go through this transformation.

Do they need to talk to you one-on-one?

Is this realistically something they can accomplish in X amount of time?

How many times per week do you need to be in contact with them to make sure they are on the right path?

What type of support does this transformation require?

These new prospects are new into your community and as “cold” leads, they need to get to know, like and trust you as the expert before it makes sense to offer them your services.  

 How do you package your offer?

The best way to offer your offer is to present it in the form of a sales page.


I'm not talking about the typical sleazy example that might be coming to mind when you're thinking about online marketing, rather I'm talking about strategic sales copy that is specific to the services that you offer and the pain points of your prospects.

The Internet and social media are undeniably changing the marketing landscape and how consumers make decisions. No longer is it sufficient to rely on a word-of-mouth business to drive an offline business model.  

Here are 2 reasons why:

YOUR CLIENT: The majority of people will look you up (Google, social media, reviews etc.) before calling or coming to see you

YOU: If you want to succeed in today's marketing landscape, you have to wrap your head around the mindset that you need to implement online marketing strategies even if you want them to support your offline business.

With these 2 things in mind, we have to change the way we market and promote ourselves.

This means we have to create an online presence along with marketing material (blogging, emails, social media etc.) that sells.

By creating compelling sales pages along side a strong brand, you are creating a presence that tells people exactly what you do and more importantly funnels them to your goal which is to take action and work with you!  




Spend some time brainstorming/journaling the following:

  1. What are the fundamental desires you’re attempting to fulfill  for your clients?  
  2. What are the problems or pain-points your dream clients are currently experiencing (which your expertise,coaching or services provides the solutions to)?

Next, you will find it helpful to brainstorm some of the advantages you offer as a brand and business:

  1. What do you do for people that is so amazing?

Now spend some time getting clear on the following about your dream clients:

*Remember these are your dream clients. As a personal brand you get to choose how you want to “show up.” People are attracted to buy from people they like. As you answer these questions, think about some other experts who you identify as being successful in their industry and start thinking about what it is that comes to mind when you think of them. This exercise is to help you determine what other people are going to think of you when your brand and business (as well as services or practice) come to mind.

  1. Gender?
  2. What age range?
  3. What do they do for fun?
  4. Where do they hang out online?
  5. Where do they hangout offline?
  6. What are his/her favorite stores?
  7. What is it about you that they love?
  8. Are they conservative?
  9. Do they enjoy humour?
  10. Does swearing offend them?
  11. What are their main pain-points/challenges?
  12. How does this make them feel?
  13. What would make them so freakin' happy?
  14. What are their greatest fears (as it relates to not achieving the result/transformation your business offers)?
  15. What do they wish for so deeply that they do not even say it out loud? 



Now that you're at Step 2, you know who your ideal audience is and you know where you are going to go to find them (lead generation sources from Step 2).

The obvious question would be: how are we going to ask them for their email addresses even when we know who they are and we know where they are? It starts with creating magnetic reasons to invite them into your community (email list).

This reason is called a Lead Magnet.

The purpose of a Lead Magnet is to bring your dream client (your avatar) into your business system (your community of email addresses, leads, followers and clients).

You are putting something in front of your dream clients that they really want and need, and you will use your chosen lead generation strategies (Facebook advertising, social media, blogging, etc.)  to place this offer in front of them.

Here’s how this works…

You strategically place your offer (Lead Magnet) in front of your dream clients and present them with the opportunity to receive the offer by opting in with their email address. As soon as they opt in, you send them a welcome email saying “HERE IS THE GIFT I PROMISED YOU!”

This email is automatically set up to follow up with a series of emails to strategically offer them your services and or products (more on this in Step 4).

*If you are not familiar with email marketing, don’t worry. These automated email series and auto-responders are very simple to set up in all email service providers (MailChimp, Aweber, Get Response and many more).

One quick mention… As you are taking action and implementing the steps, avoid using language such as “subscribe,” “newsletter” or “sign-up” on your actual copy. No one wants to sign up to a newsletter anymore. Those days are over! Your goal is to create something that is irresistible to your dream clients— and you must be able to advertise it so that people will WANT IT and OPT IN (by submitting their name and email). Here are some examples..    

Types of Lead Magnets:

  • Cheat sheet
  • Blueprint
  • Guide
  • eBook
  • Video content
  • Audio content
  • Survey or quiz
  • Trial offer
  • A free discovery call with you 



Untitled design (4)  



Here is a quick recap: 

In Steps 1-4, you…

  • Figured out your dream clients.
  • Learned that you have to build a business system in order to sell your programs, products and services.
  • Discovered which lead generation strategies make the most sense for you at this time (you’re choosing 1-3 for now and going full tilt with those options).
  • Understand that you have to create something irresistible to give them in exchange for their email address (where they come into your community).
  • Learned that you have to position your services and offers in a way that sells— meaning you need to create sales pages.

Now what?

Well, you can’t just send people to your sales page. They need to warm up to you! This is where the email sequences comes in.

What is an email sequence?

An email sequence is specific number of automated, pre-written emails that get sent to your subscribers in a specific order over a specified period of time. It’s called an autoresponder because it’s an automated process.

So you write it in advance and upload it into your email service provider and queue it up to go out on certain dates and times. Doing this strategically and consistently will create those constant touch points, which is what you need!

These emails are directed towards a specific call to action (links to click within those emails), which direct to your sales page.

Here are examples of what this automation looks like inside of the email service provider (varies based on which one you use):

Stephanie Joanne Brand Coach Fitness Business

Screen Shot 2015-11-21 at 11.10.20 PM  

An autoresponder series can fit in at any point where a person joins your email list. For example, when a person opts-in to get your freebie (lead magnet) they are joining your email list and this action can trigger your email autoresponder to kick off

The goal of these emails are:

  • Establish a relationship
  • Get them to know you and what you are all about
  • Show them that you know what you are talking about
  • Prove to them that you know what they are feeling
  • Show them that you have solutions

And offer them an invitation to work with you.


How dreamy would it be if all we had to do was be awesome and our dream clients would just find us?

Keep dreaming… Everyone is being inundated with marketing messages every single day. As the expert, you need several touch points with your followers before they finally upgrade their “follower” status with you and “subscribe” to your community, eventually graduating to customer status!

I’m sure you’ve spent some (or a lot) of time thinking… “How am I going to get my brand and practice out there?” What you should actually be thinking is…

“How am I going to get my services in front of my dream clients and offer them something so irresistible so that they give me their email addresses….

…So that I have the chance to earn their trust as they get to know, like and learn from me (via all the awesome content I plan on sending them inside their email inboxes)… AND…so that I can eventually sell them something that is exactly what they need?”

Did you catch that? The goal is to collect email addresses. Period.

Now, of course, there’s more detail that goes into this.

And I give you a step-by-step process (including a free worksheet download) in this free training about creating profitable online courses.

So, if you’re interested, go download the worksheet right now. It’s FREE.

In the mean time…

The thing to remember is…

When you finally do set everything up, it's a numbers game; the more leads you attract into your business system, the more clients, patients or customers you will have.

Luckily, there are literally hundreds of ways in which you can generate leads. Here are the lead generation strategies I have personally implemented into my business as a service-based professional:  

  • Leveraging my existing network
  • Social media marketing
  • Events and appearances
  • Webinars
  • Website opt-ins
  • Contest and giveaways
  • Challenges
  • Partners and affiliatesGuest blog posts
  • Paid options (Facebook, Twitter, Google, Youtube, Instagram Advertising)



Which are the three lead generation options you feel would be most effective for your brand, business and services?

It is most effective to focus on only 1-3 of these options at a time and execute them.

As you experiment with these options, and as your brand grows, you will begin to have favourite methods and you will also learn which ones are most effective in terms of bringing in qualified leads and warming them up.

Wait, let's make it real. Before you move on, decide on the three lead generation options you think you want to start with.

Got them? Good, let's move on to Step 3!  


Hopefully you can see that implementing this system is the answer and it will make all the difference for your brand and business!

Yes, there are many layers to this system and it does take work to implement, but when it is all in place, you will know you have a business that will convert for you!


Click on the button below to swipe my  8 Day – 5 E-mail launch breakdown: