One of the toughest challenges I have taken on in my life was the one of “finding my passion”.
I put that in quotations because most of me still feels… “what the heck kinda fru fru shit is that now”.
Let me take you back to a point in my life (I have no concept of time but it was at least a year ago) when I was just completely confused with what I was supposed to be doing with my life.
I was freaking the F out!
I had built myself…
Building a Brand that makes You the Expert and Makes Money at the Same Time! Sounds like a pretty sweet combination to me!
Tell me something… What do you think Jillian Michaels, Lady Gaga, Harley Pasternak, Tony Horton, and Mickey Mouse all have in common? A LOT!
They are all powerhouse brands and masters of their niche. But does this make them “the best” at what they do? Do they squash the competition and outshine all the other experts in their niche? And does is make them more professional than you?
Truthfully, I say no, no …
Alright people..real talk…
What on earth has happened to my body? I mean I used to be able to pull these all nighters no problem. Now… not only can I not survive my next day on no sleep.. I also can’t sleep fall asleep night!
What the heck!
I talk to enough people about this issue. Especially entrepreneurs…we are idea-making machines! If only we could force ourselves to shut of. Intellectually we know it’s the best thing for us but yet we just can’t get those golden 7-8 hours in.
Not to mention our fitness gains go …
I hold the license to outrageously claim…. I know how to brand!
Branding is the one thing I do day in and day out. It’s something I know like back of my hand and its how designed a career I am…obsessed with!
You can see my signature right on top of the page, which has been transformed to the longest running brand I built.
Make no mistake; it’s an ongoing process. We have all seen giant brands get destroyed and virtually written off before they could ever see it coming. Brands who strategize are on the process …